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HOW WE WORK

You need emails that support your visibility and growth. We create one-off campaigns, foundational bundles, or ongoing subscriber updates.
If you want to improve your visibility, sharpen your messaging, or keep showing up consistently, but only need support in a specific area, this is where we work together.

Our email content writing packages are ideal for:

Building new relationships, rekindling enquiries, and creating opportunities
Nurturing leads, re-engaging past clients, and reminding people you're there when they need you
Sending well-timed updates to your subscribers that keep you front of mind
For many businesses, email begins and ends with a mass outreach newsletter ot bulletin to a subscriber list.
We think it's worth taking a strategic approach. In among that list, you'll have new leads, existing customers, people who have gone quiet, and some who don't even know they need you yet.
Done well, email can reach and convert all of these audience types.
We start by understanding your business, your audience, and where email content can genuinely support your growth plans.
Then we create targeted content that feels natural, relevant and consistent with everything else you're saying.

Email foundations (bundles)

A practical starting point for businesses who want to use email more effectively but don’t know where to begin.
These bundles focus on creating a set of evergreen emails you can use again and again, giving you structure, consistency, and confidence.
This might include:
A welcome or introduction sequence for subscribers
Core nurture emails to keep your lists active and warm
Re-engagement emails for quieter contacts
Follow-up emails after enquiries or proposals
A simple, repeatable foundation that works in the background of your business to generate conversations that lead to sales opportunities.
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Subscriber email updates

Your subscribers have signed up because they value your expertise so it's important to showcase this without overwhelming them. The content world is noisy so we create emails that deliver impact without clogging inboxes.
Keeping your updates value-driven and to-the-point is a skill. We'll work with you to understand the key things that need communicating and that will create opportunities for you to build and grow your business.
By sharing useful updates, insights and perspectives, you can build trust and a dedicated following, who are ready for light-touch calls to action or more targeted sales campaigns.
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Email sales campaigns

Sales emails don't need to feel pushy or uncomfortable. Every business needs focused and purposeful content to support specific offers or launches and when these are professionally written they will guide your audience towards a decision.
We create sales email camaigns that are aligned with your tone of voice and values but which still generate interest, prompt action and start conversations.
If you need launch sequences for a new programme, a campaign to promote an event, follow up emails or time-bound reminders to create momentum, we're just a click away.
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CLIENT TESTIMONIAL

From day one, Emma just ‘got’ me, my voice, my thoughts and the way I want to connect with my audience. The copy she creates feels so authentically ‘me’ that I genuinely forget someone else wrote it! If you're a business owner who struggles to articulate what you do, Emma is your person. Couldn't recommend her more!”
- Rebecca Lindley, Founder, Get Lindley