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HOW WE WORK

The Content Kitchen is a fully outsourced content and copywriting service for people-focused service businesses who want to stay visible without having to manage content themselves.
The Content Kitchen is a fully outsourced content and copywriting service for people-focused service businesses who want to stay visible without having to manage content themselves.
Instead of locking you into a rigid list of deliverables, we work as a strategic extension of your team. We do this by planning each month’s content deliverables to support your business growth and activities.
We agree a quarterly plan focused on what will make the biggest difference to your visibility and client conversations right now. That might be a website refresh, an email campaign, thought leadership content, case studies, or blogs. It’s often a mixture of all of them.
Whatever we agree, it will help you move towards your business goals.
When you first join us, we’ll take time to understand your business properly: your audience, your positioning, the way you work, and what you’re trying to achieve. From there, everything we create is aligned to clear messaging themes, so your content feels coherent and intentional rather than reactive or piecemeal.

CLIENT TESTIMONIAL

We have worked with Melting Pot Creations for a couple of years. During this time Emma has increased our business's visibility working with us on LinkedIn posts and blogs. Emma understood our business from day one, has an endless supply of creative messages that she produces for us and instantly understood the tone that we like to deliver our messages. I would strongly recommend having a conversation to see how she can support your business.”
- Sarah Doyle, Team Activity Group

The Content Kitchen has been designed to enable you to surround yourself with content. For a fixed monthly investment, you get a strategic and flexible service that evolves as your business does.

This service is ideal for growing, owner-managed businesses, who either have a very small in-house team or no dedicated marketing support.
We look after the job of keeping you visible, allowing you to focus on client delivery.
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Popular packages include

Self-service Content Canteen

Access proven frameworks, templates and learn how to surround yourself with content using my 20+ years of experience.
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The Content Canteen will help you generate content that is better quality than AI but you’ll be able to do so more quickly than simply ‘going it alone’. I share short video instructions to help you understand the task and you can download all the resources you need to create your content. There’s also a helpdesk and FAQs if you get stuck.

Monthly blog writing service

We provide high-quality blog content to help you stay visible and build credibility over time. Options typically include either one or two 500-word topic blogs per month.
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We also offer 1,000 to 1,500-word thought leadership blogs, guest blogs and sponsored articles of all word counts
We’ll speak once a month on a briefing call to discuss topics and all blogs are fully researched with background information, statistics or evidence to build your point of view added as required.

Email marketing

Will take responsibility for your ongoing email marketing whether that's a regular touch point or newsletter for your subscribers, or a campaign sequence to sell your latest programme or service.
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We create thoughtful, well-structured email content that supports relationships and drives action.

Every project starts with a detailed briefing call so we can understand the background and context and how it fits with your overall business messaging.

Find out more or speak to us about your requirements on a free discovery call.
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