HOW WE WORK
Instead of locking you into a rigid list of deliverables, we work as a strategic extension of your team. We do this by planning each month’s content deliverables to support your business growth and activities.
We agree a quarterly plan focused on what will make the biggest difference to your visibility and client conversations right now. That might be a website refresh, an email campaign, thought leadership content, case studies, or blogs. It’s often a mixture of all of them.
Whatever we agree, it will help you move towards your business goals.
When you first join us, we’ll take time to understand your business properly: your audience, your positioning, the way you work, and what you’re trying to achieve. From there, everything we create is aligned to clear messaging themes, so your content feels coherent and intentional rather than reactive or piecemeal.
CLIENT TESTIMONIAL
We have worked with Melting Pot Creations for a couple of years. During this time Emma has increased our business's visibility working with us on LinkedIn posts and blogs. Emma understood our business from day one, has an endless supply of creative messages that she produces for us and instantly understood the tone that we like to deliver our messages. I would strongly recommend having a conversation to see how she can support your business.”
- Sarah Doyle, Team Activity Group
Popular packages include
Content Strategy session
A two-hour collaborative session where we brainstorm and unpick your business to identify your core messaging pillars. You take away a deck of information that will be your go-to document for all future content creation.
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Your content strategy identifies and explains your ideal clients, the services you offer and the golden thread that runs through your business and connects your expertise with your ideal clients' needs.
We'll focus on the belief shifts that need to happen to convince people they should be working with you and align your messaging accordingly.
Monthly blog writing service
We provide high-quality blog content to help you stay visible and build credibility over time. Options typically include either one or two 500-word topic blogs per month.
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We also offer 1,000 to 1,500-word thought leadership blogs, guest blogs and sponsored articles of all word counts
We’ll speak once a month on a briefing call to discuss topics and all blogs are fully researched with background information, statistics or evidence to build your point of view added as required.
Email marketing
We take care of your email content so you can stay connected to the right people. That's anything from consistent touchpoints to nurture sequences and campaigns that support new and repeat work.
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Email isn’t just about sending updates. It’s one of the most effective ways to build relationships, stay in touch with past and existing clients, and create opportunities for new work. Whether you need a consistent email rhythm, a set of evergreen emails you can use again and again, or a focused campaign around a specific offer, we make sure your emails feel purposeful, aligned, and genuinely useful.
Every project starts with a detailed briefing call so we can understand the background and context and how it fits with your overall business messaging.
Find out more or speak to us about your requirements on a free discovery call.