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HI, I'M EMMA

I’m the founder of Melting Pot Creations, and I’ve been working in and around communication, messaging, and strategy for over 20 years.
A former Head of Marcomms for a FTSE250 business, Emma has spent her career designing content strategies and delivering them through exceptional writing.
Over the past 12 years, Emma has successfully built Melting Pot Creations into a boutique copywriting agency that brings this strategic approach to people-focused service businesses, helping them gain visibility and grow.
Do you have a content strategy gap?

I don’t see writing as a separate creative exercise.

I see it as the communication layer of your business strategy. When your messaging reflects your purpose, your goals, and the value you deliver, your audience can feel that.
It builds trust and understanding and makes it far more likely that people will engage.
I work with a small team of freelance writers who are all building their own businesses too. We have a spread of preferred topics, styles and experience.

A bit about how we work and what we believe

There are a lot of wild claims online these days about the results marketing can have for your business.
But, at Melting Pot, we work in a world where budgets are tight and businesses are growing organically.
Our clients don't have thousands to throw at paid ads, or the resources within their business to process hundreds of leads every day.
If they're honest, they probably don't even want to 10X their business overnight. Not because they don't want the money or success, but because that sort of growth needs structure and process of its own.
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Marketing is not a silver bullet.

There are no hacks and, despite what you might read, spamming or click-baiting your audience isn’t the way forward.
People don't buy services if they feel hoodwinked. They also don't fall for empty claims or promises of play books that are perfect for their business.
If you're looking for a couple of blogs or a few hundred words to satisfy SEO, we're probably not for you. If you want a strategic approach which establishes a clear brand voice and puts you squarely in the sights of your target audience, we can help.

Content strategy development

The act of selling has become taboo because there are a handful of people who insist on trying to game the system by promising that if you send enough cold outreach messages, you'll eventually get a sale.
What happens to your reputation during that process?
What do your connections think of you when all you do is pitch slap them as soon as they connect?
Where is the trust?
We think it's time we started talking more about normal marketing, about bootstrapped business growth, and about the realities of growing a business in a somewhat broken economy.

Let’s chat about surrounding you with content

If you are a people focused service business and you'd like to talk about surrounding yourself with content that will build trust and credibility and attract people who genuinely want to do business with you, we'd love to hear from you.
We write everything from LinkedIn posts to blogs, case studies, emails and website copy but we do it in a way that add maximum value. We always start with strategy, identifying your core messaging pillars, a wide range of relevant and adjacent topics, and help you establish the right tone of voice to get you heard and understood by the right people.
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