Strategic content writing
for people-focused service businesses.
It’s noisy out there so being visible matters. Get seen and understood by your target audience by taking a strategic approach to content – let them know what you do, how and who for and win more business as a result.
Stop guessing and start growing with a content strategy that turns visibility into growth.
Content Kitchen
A strategic partnership for leaders who need a consistent message, not just a full blog feed.
The Content Kitchen gives you a choice of content each month, quickly ramping up visibility and enabling you to progress multiple projects simultaneously.
It always starts with understanding your strategy, identifying your golden thread and therefore maximising the impact of everything you publish.
Content Projects
One-off projects from strategy development and content audits to website copy and regular blogging.
Attract more ideal clients with professionally written, creative and informative content.
Whether you're just starting out and want to get clear on what to talk about, or you need to build more visibility, we'll sharpen your messaging and give you the focus you need to get your project over the line.
Email Content
Stay relevant and connected with email outreach and bundles to use in a targeted way across your business.
Email is so much more than mass outreach. With our thoughtful, engaging email writing packages, you can do more than just keep in touch.
We offer targeted emails for lapsed clients, upselling or cross selling for existing customers and a range of regular updates and sequences to keep your business front of mind.
CLIENT TESTIMONIAL
Emma is a superstar. She listens, seeks to understand then executes with Clarity, Purpose and Inspiration. I cannot recommend her highly enough.”
- Nigel Hughes, Outstanding Global
HOW WE WORK
We strongly believe in creating authentic, meaningful content that will capture and engage your audience and show them why they should do business with you.
We create blogs, case studies, website copy, email sequences, landing pages, newsletters, and thought leadership articles or white papers, all designed to be seen, remembered, and establish you as the expert in your field.
We believe your business should be seen for what you really do and chosen because of it. Our clear, consistent, high-quality content helps increase your visibility and build trust with your target audience.
Whether you choose our ongoing, fully outsourced Content Kitchen, a stand-alone project such as a website refresh, or make use of our powerful email writing skills, you’ll benefit from the skills, experiences and structure of a business that’s been successful for well over a decade.
Monthly briefing calls give our work structure, and our clear onboarding process means you always know what to expect and when.
We believe in working strategically, developing messaging that reflects your expertise, your values, and the way you work. We help you get that story in front of the people who need to hear it and make you memorable for all the right reasons.
Being visible is the key to building and growing your business but we believe in quality over quantity. To ensure your message is heard, you need to surround yourself with content, covering different channels and formats. The sales funnel isn’t as linear as it used to be and it’s more difficult to know what your audience is consuming.
Visibility without the noise
Getting visible doesn’t always mean posting more. It means saying the right things, in the right way, in the right places, consistently.
Your audience doesn’t experience your brand in a straight line. They come across you through your website, an email, a LinkedIn post, a case study, or a recommendation, often over the course of weeks or months.
When your message is clear and consistent across channels, people begin to recognise you, trust you, and remember you. And when the timing is right, they reach out.