Content writing services
for people-focused service businesses.
Content Kitchen
Done-for-you content strategy and writing which saves you time and keeps you visible.
Content Projects
One-off projects from website copy to strategy development and regular blogging to help you nail your messaging.
Content Canteen
A guided self-service membership that teaches you all you need to know about content writing strategy and delivery.
CLIENT TESTIMONIAL
Emma is a superstar. She listens, seeks to understand then executes with Clarity, Purpose and Inspiration. I cannot recommend her highly enough.”
- Nigel Hughes, Outstanding Global
HOW WE WORK
We strongly believe in creating authentic, meaningful content that will capture and engage your audience and show them why they should do business with you.
We create blogs, case studies, website copy, email sequences, landing pages, newsletters, and thought leadership articles or white papers, all designed to be seen, remembered, and establish you as the expert in your field.
We believe your business should be seen for what you really do and chosen because of it. Our clear, consistent, high-quality content helps increase your visibility and build trust with your target audience.
Whether you choose our ongoing, fully outsourced Content Kitchen, a stand-alone project such as a website refresh, or you join our Content Canteen to learn the professional way to create your own excellent business-to-business content, you’ll benefit from the skills, experiences and structure of a business that’s been successful for over 11 years.
Monthly briefing calls give our work structure, and our clear onboarding process means you always know what to expect and when.
We believe in working strategically, developing messaging that reflects your expertise, your values, and the way you work. We help you get that story in front of the people who need to hear it and make you memorable for all the right reasons.
Being visible is the key to building and growing your business but we believe in quality over quantity. To ensure your message is heard, you need to surround yourself with content, covering different channels and formats. The sales funnel isn’t as linear as it used to be and it’s more difficult to know what your audience is consuming.
Visibility without the noise
Getting visible doesn’t always mean posting more. It means saying the right things, in the right way, in the right places, consistently.
Your audience doesn’t experience your brand in a straight line. They come across you through your website, an email, a LinkedIn post, a case study, or a recommendation, often over the course of weeks or months.
When your message is clear and consistent across channels, people begin to recognise you, trust you, and remember you. And when the timing is right, they reach out.